911 Campaign rich media

911 Campaign rich media

The rear-engine 911 is the signature model of the Porsche brand, but overcoming potential buyers’ reluctance to purchase meant a two-pronged attack: dispel the doubts and emphasize this car’s roots in racing. With two sets of creative in what was effectively an A-B test, the 911 Fall, 2009, rich media campaign did exactly that.

Example: Sync Units, 728×90 paired with 300×250:


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