Superfrostbite.com: Wunderman’s Holiday Card Online

Superfrostbite.com: Wunderman’s Holiday Card Online

“Looks like snow…tastes like chicken!” For an agency whose roots are in direct marketing, what better way to thank your clients at the holiday season than to send them a paper-engineered direct mail piece that drives them to a game website where they have a chance to win $100.00 in iTunes music? Thus was born Superfrostbite.com, where you aim to keep a young Lester Wunderman character from sticking his tongue to a light pole while catching as many snowflakes as possible…and avoiding those yellow snowflakes that lose you points. I’m happy to say that one my ConAgra Web Center clients won the prize, all without a Chicago-style fix.

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